A$AP Rocky Is PUMA and Formula 1’s New Creative Director
Designing footwear, apparel, and accessories debuting at the Las Vegas Grand Prix. @asaprocky @puma

American rapper A$AP Rocky is taking the lead on PUMA and Formula 1‘s fashion-forward partnership. He has been named Creative Director, preparing for an international design role that will impact all future races.

Earlier this year, the German sportswear giant announced a multi-year deal with Formula 1, which will see PUMA distribute exclusive footwear, apparel, and accessories on and off the track. A$AP Rocky will front the collaboration by designing collections sold on race day. The first will debut at the Las Vegas Grand Prix in November, revealing a first look outdoors.

#asaprocky #puma #fashioninspiration #ykenasoiree